Five years buying media across Google Ads and Meta for eCommerce brands in the US, UK, Australia, Canada and EU. I run an AI-augmented workflow that finds waste faster, tests creative faster, and reports in hours instead of days.
From account architecture and feed setup through to reporting that ties every dollar of spend back to revenue.
Search, Shopping, Performance Max, Demand Gen and Display, built around profitability rather than vanity metrics.
Full-funnel paid social with a disciplined creative testing cadence and attribution you can actually trust.
If the tracking is wrong, every decision after it is wrong. I fix that before touching budget.
Most buyers use AI to write ad copy and stop there. I've built it into the whole loop — ingest, analyse, act, report — which is why a full account audit takes me hours rather than a week.
Buying traffic is one channel. Increasingly, customers find brands through AI answer engines that never show a blue link at all. I work across all three so budget isn't spent on demand you could have captured for free.
Where I spend most of my time. Google Ads and Meta, bought for profitability at scale.
Five years of technical, on-page and off-page SEO — the discipline my AEO and GEO work is built on.
Answer Engine and Generative Engine Optimization — making a brand legible to ChatGPT, Gemini, Perplexity and AI Overviews, not just to crawlers.
When an answer engine already recommends a brand, paid search works harder for less — the click is cheaper because intent is warmer, and budget stops competing against demand the brand should own organically. Mapping paid coverage against organic and AI visibility is how I find spend to reallocate rather than simply asking for more of it.
Client names are withheld under confidentiality. Figures reflect spend under my direct management.
I'm a media buyer based in Karachi, Pakistan, working with brands across the US, UK, Australia, Canada and Europe. My background is in computer science, which is probably why I care more about tracking accuracy and account architecture than most people who arrive at this job through marketing.
Most accounts I inherit have the same three problems: tracking that quietly under-reports, structure that makes optimisation impossible, and budget allocated by habit rather than by return. I fix those in that order, because nothing above them works until they're right.
I work with a small number of clients at a time, and I don't take on brands that compete with existing clients or with my employer.
Tell me a little about the account and I'll come back with a written audit of what I'd change first — no charge, no obligation.